News on Adulterated Milk

Pure Milk… Our Right !
Monday, 23/06/2014

Cattle milk is largely produced and consumed all over India. India is the second largest producer of Cow milk and the largest producer of Buffalo milk. India is a country of the Great White Revolution. Milk is a key contributor to improve nutrition and food security in developing country like India. Indian food culture promotes daily consumption of milk as primary source of nutrition. Yet, there finds large amount of adulteration in this milk sold in Indian markets. In a recent statistics provided by the Indian Government to the Supreme Court of India, it was admitted that almost 68 per cent of the total milk sample were found to be adulterated with water, Urea, detergent powder, caustic soda, artificial fat, glucose, skimmed milk powder, etc. This is very alarming and disgusting reality and widespread consumer detriment. Gullible consumers continue to buy milk
not knowing the purity of it.

In response to the appeal from Right Choice Fund, we decided to apply for it, with a thought that, these are the opportunities for us to take up a specific mission. We intended to take up the campaign for `Pure Milk – Our Right'. We should be proud to know that MGP has got selected for this Right Choice Fund. The Fund will enable us to manage the expenses for this mission. Right Choice Fund expects us to run this mission, according to International standards. So we have designed the systematic methodology. Pl read it carefully



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